Comment by dgellow
16 hours ago
Yes. That’s the point. You’re in a conversation with your customers, their website interactions is your opportunity to develop your identity/brand. The way you yourself (assuming you’re the founder for example) feel about it does matter quite a lot
This is how your company goes broke. There was a company, Amie, that had this [0] as their landing page initially, without the /art path. Guess what, visitors didn't convert, and then the company redid their landing page [1] to actually explain and convert customers. They literally host their prior landing page as "art" because it was so terrible at acquiring customers.
[0] https://amie.so/art
[1] https://amie.so
They had a "normal" page before the art one for the longest time according to my memory but confirmed by web archive.
Also: the current website is for a different product altogether. They pivoted.
Attributing low conversion rate to the style of the page isn't really fair when it was apparently a last attempt at attracting customers for an idea that was eventually abandoned.