Comment by sixtyj

The waterfall is this: Owners/managers - sales and marketing - agency - designers - coders…

…and owners’ spouses/partners… these have a final word in many cases :)

Customers or users? They are designed as persona types during sales/marketing and agency meetings.

I saw so many overdesigned sites and sentences not giving any sense that they would do better with a simple bullet list and CTA “Call us” :)