Comment by xp84

Sure, and I have that Apple One plan too. Certainly from you and me they do. But the sheer number of people doing "searches" (99% of the sites visited from every safari browser is probably doing a "search" to get there) makes the Google search commission so big -- $20 billion per year in 2022 when we found out the figure due to court filings. It would take over 526 million of us - half a billion users - all subscribing to Apple One $38 tier just to equal that number. And I don't think the shift from Google to LLMs for "question asking" has probably put a dent in it, because when I look at how people use their devices, I believe that most searches are done for navigation purposes (people don't like remembering URLs and don't use bookmarks).