Comment by adampunk

I’m not sure what you’re arguing with.

GOOGLE did not look like the rest of the search engine engines on purpose. We agree completely. It looked very different and it operated in a very different way.

If instead, we designed GOOGLE like we designed website websites now, with Jakob’s law front of mind, what would have been created would have just been another entry in a forgettable list.

The argument is that user research will tell you when your customers want a faster horse. It will not tell you all that much else. If you want customers who want a faster horse or if what you need is to be told to make a faster horse—which is most websites— it works great.