Ask.com has closed

2 days ago (ask.com)

For a long time ask.com had one of the only Google ad feeds allowing them to programatically request ads from Google to show on their search pages and for some reason instead of implementing it themselves they used a company I worked for to do it so for some time a lot of the ads on ask.com were actually google or yahoo ads running through a random ad server I wrote. I remember having to move our systems to make sure we were in a data centre as close as possible to them and Google/Yahoo since we had (I think?)50ms to receive a request from them, contact google and yahoo for ad inventory, merge them and return it to ask to show on the page.

(This was all like 15 years ago now)

  • "I remember having to move our systems to make sure we were in a data centre as close as possible to them and Google/Yahoo…"

    Hurricane Electric comes to mind. A friend rents rack space there and I tagged along a few times when he was installing a new server, etc. Wild place. A bit of security to even get in. In one of the huge rooms where his rented rack is, 5 meters or so of racks with the same noisy hardware—"Might be Pinterest", my friend suggested.

    Other racks literally enclosed within a welded wire cage…

    • My company's cage was the unfortunate neighbor of Google's cage at Exodus SC3 in Santa Clara. Even then, Google's compute density was much higher than industry standards. They didn't rack-mount their servers; they basically extracted every part that wound be in a case (motherboard, PSU, disks, heat sinks, etc.) and laid it on a cork board shelf. They then placed the boards two units deep, so if you needed to service the unit in back, you'd have to remove the unit in front first. These were all wired like spaghetti to an HP switch sitting on top of the cabinet. It looked like a meth head's house. Here's a photo: https://en.wikipedia.org/wiki/Google_data_centers#/media/Fil...

      Anyway, the heat emanating from their space was absolutely insane. Our servers would have random thermal shutdowns because their excess heat was penetrating our space, and this impacted our overall ability both to serve and to get some sleep as we were paged 24x7.

      This was before modern cold/hot aisle DC designs, so the only thing that could be done was for the colo facility to add more air conditioning. They set up some spot coolers that helped, but we moved to a different facility about as fast we could.

    • I ended up with a host called GoGrid since they were able to offer a mix of dedicated servers and cloud for when we needed to burst and they had space in 365 Main Street SF. I went to visit their team while in town and they took me for a tour of the data centre and it was very much like that with them pointing to random racks as being owned by X, Y, and Z. It feels embarrassing to say but I was a bit star struck by the servers.

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  • They were arbing keywords through this: they'd place ads directly on Google for low-cost keywords, which would link to an ask.com search results page that itself would display Google ads through that partnership, but with a UI designed (more than Google itself) to trick people into clicking them. Seemingly they were able to find combinations that made this profitable.

    The "Search Partner network" in general is one of the ways that Google Ads milks (scams?) unsophisticated buyers: unless you turn it off, you're paying for ads that are shown to confused users on sketchy results pages that you have no real insight into, not just the Google results page itself. The traffic from them is garbage.

    • >one of the ways that Google Ads milks (scams?) unsophisticated buyers

      The average advertiser has no clue about this. Google's role in the advertising ecosystem has been as a scammer and monopolist for many years now. Unfortunately, every major ad network learned from them, and they all have a similar trick default setting.

      The latest scam from Google is PMAX, where you YOLO your placements/ad creative/landing page combos to Google and they optimize it automatically. This serves as an optimal mechanism to funnel your ads to the most fraudulent publishers, who's army of employees fills out your forms and bypasses bot protections most effectively. Google's team will then helpfully recommend to "ummm... maybe block their IPs?". Absolute racket.

    • > you're paying for ads that are shown to confused users

      Knowing some scammy advertisers, I think that many are happy to pay to show their ads only to confused users

  • I'd love to see a write-up of this if you ever get the chance.

    • There really isn't too much more to it but happy to try and answer any specific questions. I wasn't involved in the business dealings at all so I have no clue why it happened. System was originally written in PHP and I later rewrote it in Erlang as we got more sources so I could contact all the networks for ads at the same time. It was a very lightweight system the click handler was the heavier one.

Missed opportunity to name an LLM "Jeeves" and finally live up to the vision.

  • One of the best improvements to my life was adding the following to my LLM Prompt: "Please respond as Jeeves from the P.G. Wodehouse stories".

    Not only are the LLMs quite excellent at emulating the valet, the actual dynamic fits fascinatingly well. Jeeves was always both perspicacious and enthusiastic about whatever task he was given - be it ironing a shirt or seeing to Bertie's continued wellbeing.

    • > the actual dynamic fits fascinatingly well.

      This is such a good pairing! Part of the fun of the stories is that its never clear whether Jeeves' suggestions are genuis, or overconfident but insane japes, I feel like this dynamic puts LLM hallucinations into a role where they're just part of the fun.

    • I’m building a private chatbot for myself so as not to be tripped every time Claude has an ”update”, andthis was one of the first things I implemented. With very strict system prompt of no sycophancy and calling me Sir, it works really well.

    • Has anyone tried Marvin from The Hitchhiker's Guide to the Galaxy? "Here I am, brain the size of a planet, and they ask me these silly questions." Could be fun.

    • I use Marvin from the Star Force space opera book series. He loves sensors and information, and adds a level of challenge to counters the llm obsession with answering in over happy terms. I had Claude write me a character bible that I can include in projects to keep it consistent.

    • This is a genius idea and I’m going to shamelessly steal it!

      Thanks for sharing.

    • If anyone hasn't seen the Jeeves and Wooster series with Hugh Laurie and Stephen Fry they're missing out

    • Ask it for advice on learning to play the banjo...

      Edit: ...or was it the ukulele?

  • I think about six months ago I commented on an AI thread to the effect of “I’m happy that after a 30 year effort and hundreds of billions spent, AskJeeves finally works as intended” - Jeeves is totally ripe for LLMing.

    Completely baffling that after keeping ask.com going for this entire time (some two and a half decades of irrelevance) they shut it down at the point at which it can actually be made to work.

  • There was a period in the early 2000s where AskJeeves’ answer to the question “what is the meaning of life?” was an old Eliezer Yudkowsky essay saying that because we weren’t smart enough to work out the meaning of life ourselves, our highest purpose was to build smarter AIs who might be able to answer definitively. Time to close the loop!

  • It might be more correct to name the LLM Ask Gussie Fink-Nottle.

    "Oh, dash it! I didn't mean to delete your project, I've been in such a dreadful funk today. So sorry."

  • You have no idea how correct you are…

    Ask Jeeves launched in 1997 as a natural language query model!

    and until about 2000…some people preferred it!

    Edit: and after that its indexing and results were clowned ruthlessly,

    but that doesn’t change what I’m saying!

  • It's a name best saved for an embodied humanobot that can do laundry, etc., too, as well as answer questions, screen calls, etc.

  • I have felt the same way about defunct search engine HotBot

    • I'm not sure that LLM responses would be much improved by being rendered in eye-searing combinations of chartreuse and magenta...

  • Not doing business with a 3 letter domain is insane. You’d probably make $10k a month just parking ads on ask.com.

    You’re absolutely right: toss up an AI chat with some ads in a sidebar using an open source model and call it a day.

  • Two years ago I made a rudimentary chatbot/agent for our long running IRC channel using the OpenAI API as the "brain". Its nickname is Jeeves.

I always used to think ask jeeves was a malware because of the IE bar that was installed automatically with some app (java i think).

A fair amount of my teenage years was spent on uninstalling IE search bars (and other crap) from the computers of friends of my parents and ask jeeves was a massive pain to remove (had to remove dlls and registry entries manually as the uninstaller wasn't doing anything).

Because of that i wonder if most people outside of english speaking countries ignored there was a legit service behind this malware. I, for sure, never used it and always told people to not touch it based on how dodgy this search bar was.

So, because the time i wasted because of you and the number of computers you messed up by showing up uninvited, i say good ridance jeeves, i never liked you

  • Even Oracle on windows would install an Ask toolbar in IE if you didn't untick the pre-selected checkbox in the installer. I always thought that was weird, for software that expensive to be including an IE toolbar for what, a few pennies more of revenue?

    • I remember most installers bundling such bullshit. It may have been so normalized that no one was sincerely asking if participating would harm their reputation.

      I barely noticed as the practice went out of fashion but I'm so glad it did.

  • Dutch here... Most of my family kept having the Yahoo search bar in there for some reason.

    Then it become Google, then something else that popped up.

    The amount of time I've spent in my life fixing stuff on Microsoft "All binaries have full disk access by default" Windows is weird. It also mostly faded when people moved to locked-down smartphones.

    I wonder if young people today could even comprehend what a dangerous shitshow Windows was pre 7.

    • Any Windows release that was based on NT had the notion of users and administrators. It was just that in the default setup, the user account was also an administrator.

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“Jeeves’ spirit endures.”

This goes hard.

While he never married or had children, Jeeves is survived by his brother software butlers Jenkins and Alfred who have asked the public for privacy during this difficult time.

  • Obligatory Wodehouse quote

    "Jeeves, of course, is a gentleman’s gentlemen, not a butler, but if the call comes, he can buttle with the best of them."

Once in a while I stumple on sites like Ask.com, and I can't help wonder what it's like to work there.

At some point they may have outsource almost everything, but it's hard to imagine that they don't have a few IT on staff. What does these people do? Is it like working at a dying retailer out in the sticks and it's a little confusing when a customer actually works in?

  • I can tell you I still work there :) Its been an awesome job, startup feel but backed by a big public company. Ask.com was only a small part of the whole, we had 3000+ search brands. I worked with people who had been with Ask for 20+ years. I've been there for a decade and I'm still grieving about it shutting down.

    • What are they having you work on now that they’re shutting down search?

  • I worked for MapQuest in 2021 as an engineer. It’s pretty weird. I led a rebuild from Angular to React. Backend was all Scala. Really fun job and I worked with some excellent engineers. But the future, despite what leadership wanted us to think, was very clear in that it was a dying product with no real way back.

Sad what it had become: https://web.archive.org/web/20260316143530/https://www.ask.c...

  • Was it ever good?

    • None of the search engines from that era were really good. AltaVista was perhaps the best, but AskJeeves was up there and people used multiple. AltaVista, AskJeeves, Yahoo, etc. They all had their pros and cons.

      Then Google arrived and showed them what a “good” search engine was like.

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    • No not at all.

      The whole point of AskJeeves was that you could ask Jeeves things in natural language because the landing page was a snappily dressed butler waiting to help you around the internet, but it didn’t really work so you were left disappointed every time. Still found myself using it because the url was easy to remember though. But then google annihilated it so nobody ever went back, and I guess why they dropped the Jeeves part of the url because he was less than useful.

    • Yes. When it came out it was amazing, and it forced the existing search engines to start parsing queries' intents rather than just searching for the words in them.

    • I very vaguely recall using it right before I started using google. very early 2000s. it was ok.

    • During those days you were switching between 3-4 different ones to find info. They were maybe good for two weeks where I would use it alot but you always switched around and came back to it.

    • I was trying to explain to my grandmother (born in 1923) what the Internet was. So I pulled up Ask Jeeves and typed in, "What's the weather in [grandmother's hometown, population 4000]. And the precise current forecast came up. That was in 1997.

    • It was my default search engine for my formative years of computer use in the mid-2000s. Google was starting to get better at finding results with matching topics, rather than matching keywords. But it wasn't really there yet, and you'd get some really dumb results sometimes. I found ask.com to be much more predictable.

    • ask was cool because the appeal initially was to allow people to better form search queries with natural human language questions.

      as far as weird search engine traits I still think ChaCha is king; it's just sort of intrinsically funny that another human being is being given two cents to find me the most relevant FarScape fansite or DIY tattoo ink guides, whatever.

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    • Yeah I remember using it back in the day and getting good results.

      > Unlike early keyword-based engines, it aimed to answer specific questions, acting as a precursor to modern AI assistants like Siri or ChatGPT.

      > Ask Jeeves (now Ask.com) was an early search engine launched in 1996 that allowed users to get answers via natural language queries, personified by a cartoon butler mascot. Developed by Garrett Gruener and David Warthen, it focused on Q&A rather than just keywords.

      https://en.wikipedia.org/wiki/Ask.com

    • No. It never worked as advertised, was never as good as the competition and only really had any success because of the quirky theme.

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https://ask.com/ is my go-to site that I know will be up, but I know will not be in my DNS or browser cache. I use it as my "wait, is my internet really working" check.

I hope the domain lives on, and that I don't want to visit it.

The page seems AI-generated, it has a few front-end Claudeisms:

- PlayFair Display and Inter as fonts

- Comments in the HTML for each section ("<!-- Main Content -->" and "<!-- The Logo -->")

- Bottom fade-in animation

- Tailwind (obviously a common choice for humans, but since it's an even more common choice for LLMs, it counts as evidence in favor)

You have a great and well known domain name, why not launch a GPT powered LLM on it?

It's a huge opportunity.

Weird because after decades oddly the tech now perfectly supports their original format

  • Same thought, feels like turning around just before you reach the destination.

    ask.com and Jeeves were established brands perfectly poised to dive head first into LLM land.

No shoutout to P.G. Wodehouse for the IP?

  • Yeah, what is the recognition of Jeeves/Wooster among the millennials?

    • As a millennial, the TV show with Hugh Laurie and Stephen Fry was played when I was a kid, and I've rewatched it several times as an adult and read a few of the books. Our kids have watched the show with us too. I'm currently trying to learn the theme on the piano.

      I'm sure it'll continue in some niche, much like Agatha Christie, where I've seen some recent youtube vids by younger people discovering how well they're written. I like it when they say "follows the old trope of ..." and then in the comments you get "doesn't follow it, invented it".

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    • I know what a Jeeves-style character is supposed to be like, but I couldn't tell you the origin, and I'd never heard of Wooster before just now.

    • Open the question further, I know the time before google but know ask.com only from the infamous toolbar.

    • I was in 4th grade in 2003 when I learned search engines existed (and I have a possibly tainted memory of our Computer Arts teacher in grade school explaining web crawlers and PageRank to us). We had a Gateway PC at home and AOL, but we weren't allowed to use anything networked (I only played Civ III).

      But we were essentially taught to use multiple search engines, but that was AskJeeves, Yahoo!, and Google. We liked AskJeeves because of the whimsy. Yahoo! felt too adult and Google felt too much like adults pretending to be kids.

For anyone who hasn't used ask recently, ask.com was just showing results from websites ask themselves owned.

The domain name is ripe to respawn as the name of some new AI company that no one really knows what it does and that has nothing to do with search. Agentic something something.

I'm wondering which AI lab will bid for the domain.

  • The rise of LLM's had to have played a part in their demise, at least under whatever IOC is.

    Could very well be that there's an AI startup aiming to use the brand to its benefit, but it's more likely the leadership teams saw massive declines in what I'm sure was an already dismal amount of traffic.

Anyone know who to contact for a possible open-sourcing of the old Teoma code? The world needs more search engines, and I vaguely remember it being reasonably good before it was bought and buried.

  • It doesn't exist anymore, it died on one of the purges. And teoma.com had such bad bot traffic from overseas that we had to remove the DNS and abandon it it was costing more to serve the bots than the money it was making.

At Chabot Science Center there is still (and, presumably, will always be) the Ask Jeeves Planetarium. Makes you think about the transiency of it all.

I haven’t thought about Ask Jeeves in a good long while. For a brief time in the late 90s they were my go to search engine and my recommendation for those new to the net.

I unexpectedly found myself working for the UK subsidiary of AJ just before the .com bubble pop. Interesting times. Things I remember:

  I wrote something to do cluster analysis of the previous day’s search queries. It turned out that the most frequent search was something like “naked picture of $soapOperaShowActor”. Actual search query data might shake your ideas of the goodness of people. 

 Much of AJ’s content was based on editorial staff (often young journalistic folk) researching what they thought might be the highest quality answer. One day I passed the desk of a colleague who was watching porn. What now? It turns out that they wanted to be able to answer the question “best porn of $kink” for a large variety of kinks. Which meant that they also had to have a policy of how to direct queries for CP. To something less harmful obvs.

 As a corollary of the above, the editors needed a way to search for candidate results. What did they use for this? Google of course!

Via an acquisition I worked for AJ in the US for about a year before the move to the UK. It was a vivid illustration of the way in which dishonesty and backbiting could permeate an org. I knew plenty of fine individuals there, some who kindly taught me hard lessons, but as a company, a culture, it was a cesspit.

Anyway I got laid off in the great wave of 2001, was out of work for a while, did some truly awful work on supermarket planogram s/w and eventually got a gig doing IP routing. Ever since then I’ve been patronising grad hires by telling them how useful it is to have a bad job in your past. It makes it much easier to cope with occasional bad days at an otherwise good place. “Sure, my code crashes on a double exception when the reverse bcopy chokes on an unwired chunk of address space in the ARP lookup interrupt path, but at least I’m not trying to optimise the positioning of cornflakes to take advantage is this month’s promo pricing”. Good god, there was a time when I had a subscription to The Grocer magazine. Watch out kids. This could happen to you! (I also got to spend a day following a guy around the London Underground as he refilled chocolate vending machines. But I won’t talk more about that unless you buy me a beer).

  • It's been a while but I also worked there at the same time. I was in the original group who set up the UK operations around the turn of the millennium.

    And you recommended the Introduction to Algorithms book to me...

  • Did you know Chris ("Xris") Martin? I worked with him eons ago and then I think he went to AskJeeves around 2000-ish.

Would have been a great domain with the rise of AI, shocking they didn't adapt the persona.

I thought I remembered using this in the 90s when it was Ask Jeeves.

Jeeves was just too early — natural language queries in 1997, before anyone called it conversational AI.

What a coincidence, I went to their website maybe 3 days ago, for the first time in maybe 15-20 years, after watching this video - https://www.youtube.com/watch?v=yKWTfHNPn6k

I actually felt bad for them and wondered if this type of video poking fun at them would become a trend.

I can't help but think this may have influenced them to shutter to avoid more damage to the URL/brand value.

  • For many people ask.com will remain an annoying bloatware shit, that slipped through on the last installation of something else they installed, only causing them more work in removing it again. I don't think there was much more damage to be done. Probably, on the same level as spammers, for most people.

    • Until now I thought ask.com was only a scam site with no real existing service that users are using by choice.

Next, Yahoo Search? (It's still live.)

  • I believe Yahoo now piggybacks off Bing.

    Like most search engines now, it mostly returns a limited range of results from "approved" sources.

Hope ask.com knowledge can be preserved in open source LLMs for future generations.

Ironic that Ask Jeeves faked being an AI before AI completely overshadowed Ask Jeeves.

I don't think I have used ask.com in the past (perhaps many years ago though), but now I am becoming increasingly troubled here - does this mean we depend even more on google search? And it constantly gets worse too. That's concerning. We need some real alternatives that don't just suddenly vanish.

Someone make a Jeeves chatbot where he opines about missing the good ol' days of assisting curious strangers on the world wide web.

I wonder what it was like working for them.

  • I only know them as a consumer, but IAC is truly one of the most scourge-of-the-earth companies. They're retreating to publish People Magazine now, but they monopolized concert tickets as Ticketmaster, and online dating as a rollup of every mainstream app in the last 20y. They also bought CollegeHumor and drove it into the ground/irrelevance.

    They're a terrible company. It's no surprise that AskJeeves failed, but society is better for it.

  • as I recall, they hired writers and freelancers who put together broad articles that got pointed too when you asked a question, instead of trying to answer questions individually... but my memory could be off, that was 20 years ago.

Askjeeves was always kind of bad. I never used it. It still feels kind of sad its gone. Will see how ddg is going in 2035

  • It was pretty revolutionary when it started. The results definitely declined over time.

Ask Jeeves was pretty decent when it first came out, but at some stage the answers became more and more useless. I think this is probably a combination of so much junk being online, and also some kind of censoring/modification of the results. The latter may have been well meaning, but it meant that it became unusable.

I was so young when I first used it and remember being delighted by the idea of phrasing a search query as a question. Google came later.

Thank you for being a positive part of the web of my childhood.

  • Same, I started using the internet around 2007-ish and even then my sister and I were still convinced that you had to use Ask.com if you wanted to ask the internet a question. I have fond memories of that time.

That stupid "Ask" toolbar that nobody in the history of computing every wanted on their computer, but millions of hapless people installed accidentally. They paid Adobe $100MM/year for a while to bundle it with Acrobat Reader. If you forgot to uncheck a little box, it would poison your browser with the Ask Toolbar.

What a disgusting company; pushing Malware onto naive users and making their web experience bad. I won't miss them.

Good riddance. The only thing they deserve to be remembered for is their fucking "tool" bar malware.

Been using the net for 26 years and I never once used that website. Or maybe I used it once and it was so dog shit that I thought it was just a spam website.

Wonder how much they’ll get for the domain name though.

  • It was good when it started, but it has been useless for at least ten or fifteen years now.