Comment by lschueller

I get your point of view. But many many many years ago meta searches for persons already included categories like "sexual orientation" and got this data points from myspace profiles no one ever thought of. So, in a lawyers mind there might be some logic behind it, when marketing says, they collect data about people, who recently became parents and the conclusion to somehow classify this type of information into a data category of "sexual activity" as collecting such data is by law allowed in some countries, while collecting data about relationship or children is prohibited. For me, this sounds very much like this corporate thinking of how to defend against the slightes legal risk of undisclosed data handling.