Comment by 3form

The margin is in the exact place where players on the market left it. With macOS being free but paid by expensive hardware, and Windows having practiced hiding in OEM to be popular rather than to bring money, expectations have been set. It's entirely these companies' doing, not an immutable reality that's impossible to overcome.

I will not stop using a demanding tone for my expectations towards companies which can't deliver on them, because they shat their bed years ago and have to now deal with that. The fact that your uncompetitive practices caught up with you does not constitute a reason for me to shed a tear for you and to tap over your shoulder in sympathy.