You don’t know what the group was presented and how.
Remember you have the stupid stuff that Tesla pushed hard during the peak Elon reality distortion field time. I regularly are in a Toyota, BMW and Honda, and all of these have well thought out touch/knob implementations.
It's pretty straightforward to structure and conduct a focus group to give you the feedback that you want to hear. If the money guys told you "touchscreens save us 1% on the BOM, make it happen," then you could design your demos and question wording to ensure that your report said "customers love this shit."
Oh totally. I’m just saying when this stuff was at its peak, everyone was excited about the future bullshit. I remember my father in law was legit excited about it, until he drove his new car for a few weeks!
You don’t know what the group was presented and how.
Remember you have the stupid stuff that Tesla pushed hard during the peak Elon reality distortion field time. I regularly are in a Toyota, BMW and Honda, and all of these have well thought out touch/knob implementations.
It's pretty straightforward to structure and conduct a focus group to give you the feedback that you want to hear. If the money guys told you "touchscreens save us 1% on the BOM, make it happen," then you could design your demos and question wording to ensure that your report said "customers love this shit."
Oh totally. I’m just saying when this stuff was at its peak, everyone was excited about the future bullshit. I remember my father in law was legit excited about it, until he drove his new car for a few weeks!