Comment by fourseventy
14 hours ago
My company is doing this too. Our marketing team can use cursor web agents to make coding changes to the marketing website/blog/landing pages. The agents make the code change and make PRs in github where our tech team reviews it before merging. The marketing team is almost entirely non-technical.
Marketing team can vibe out PRs that engineers have to review and then shepherd out to production?
Sounds tight I love the direction industry is heading lol.
I'm looking forward to marketing folks doing oncall and support work for the features they're shipping.
They'll use coloured pencils to design a Cortana avatar.
Your support will be provided by an AI bot almost as smart as Clippy because it was trained on the marketer's corpus of emails.
I have non-technical people vibe coding internal tooling that the engineering team simply hasn't had time to get to [1]. It's been a big help internally. Maintenance isn't an issue because the effort to create it was so low, they'd just throw it away and create it again if necessary.
[1] Of course permissions are such that the tools can't do anything that would damage any of the systems.
To be fair marketing vibing content pages is different from managers vibing code that powers a trading app for example.
Yeah this sounds pretty reasonable really, like instead of using a CMS directly they’re having Claude file PRs to make the same changes. As someone who likes static sites and change control, it actually sounds like an improvement.
I was thinking the same thing. Advertising or the wording and layout of information on a website is a different level of complexity to monetary calculations that have legislated paths and outcomes, for example.
As difficult as it is to use CSS to centre a field, the stakes are in a different ball park.
How’s this actually going? I’m sure there are issues, but is it actually fruitful?
Contrary to sentiment in this thread, I am seeing positive effects of designers and PMs using AI. Skilled designers can now own how their components look and feel with guardrails.
The way i look at it is: those users are going to ask differing questions than engineering that may lead to possibilities not considered, thought of, believed possible, etc.. which can be a good thing, when harnessed correctly*.
I'd love to hear more about the positive effects of designers and PMs using AI, especially more on the PM side, if you care to go into more detail
You just invented CMS.
I'm sure a lot of companies are doing that as described (mine too), but I have never in my life heard someone classify website/blog/landing page changes as "production code".
I'm very much pro-AI but I'd quit your tech team on the spot if I were asked to review those.