Comment by beloch

This is more likely about sales than customer service.

Canadians get a lot of scam calls from Indian call centres. Whether it's furnace cleaners or somebody calling about a fraudulent amazon package you supposedly ordered, it's usually somebody with an Indian accent. It's reached the point where many people simply hang up if they hear an Indian accent on the line. If you're trying to do telemarketing, possibly using the very same call centres that run these scams, that's a huge barrier.

Telus, for its part, is absolutely shameless in its use of aggressive telemarketing. I'm not surprised that they're one of the first companies to employ this sort of innovation. Unfortunately, this tech will likely spread to the scammers almost immediately, assuming it didn't originate with them.

As an aside, here's one of my favourite games to play with telescammers: Pick one word to say over and over again, but attempt to give it a variety of natural inflections, ambiguities, etc. so that it sounds like you're not just saying one word. Then see how long you can keep the scammer on the line. Start your stopwatch the moment you start talking to a human. I once managed over three minutes with the word, "Fuzzy-cuffs". Every minute of their time you waste could be a minute somebody's Grandma isn't being scammed.