Comment by rufasterisco
4 hours ago
Yes, it’s the new normal. That’s the issue that worries me, not to which specific war/faction this applies.
Going from “Metadata fusion for targeting advertising” to “same, but for killing”, mark to me the moment where an industry is complicit.
These capabilities have existed for decades. If you were living under a rock to not realize that then that's on you.
Technological innovation has always been driven by warfare, and there's nothing you can do to stop it because no one leaves capabilties on the table.
It sometimes feels like a whole generation of American SWEs grew up thinking "technology" always meant "AdTech".
> It sometimes feels like a whole generation of American SWEs grew up thinking "technology" always meant "AdTech".
It's the "Making the world a better place" generation of techies. Same folks who give their software projects old/Latin//Nordic/Tolkienean names.