Comment by Analemma_

Textbook audience capture: once you've built your entire brand on "AI is a scam", you can't back down even if the facts change, because your paying customers are there for that take— the demand for "AI is a scam" takes is almost as frenzied as the demand for AI compute right now— and going back on it literally threatens your ability to pay the mortgage.

This is a big reason why I'm none too happy about the rise of individual-authors-as-brands via Substack replacing traditional journalism: once people are following and paying you specifically for a specific opinion, you're locked in. A very small number of individual bloggers have a brand of "I'll say the truth no matter what" and actually mean it, but the overwhelming majority are like Ed.