Comment by mike_hearn
5 hours ago
That's circular though. Why does that content get ranked highly? Because it gets a lot of backlinks, long clicks, etc. So people seem to like it.
5 hours ago
That's circular though. Why does that content get ranked highly? Because it gets a lot of backlinks, long clicks, etc. So people seem to like it.
> Why does that content get ranked highly?
Search engines only show a snippet of the content and that always looks convincing. It's the whole content that is off and, unfortunately, a few seconds/minutes can pass before you realize it (If you ever do).
Well, and Google's proxy read of "quality" might have flawed assumptions. A concise page where you get what you need and leave quickly might read as "high bounce rate".