Comment by jonnycoder

It's a gimmick only for those who get sucked into buying things that they don't need. I've been a Costco shopper for decades, and sure have succumbed to some useless stuff, but my Costco list is 90% the same month to month. I get appalled when I see the same items on my list, that are smaller and in a pack of 1 instead of 2-4, for more money at other stores. If electronics were just like food, it would be like seeing a Macbook Pro for $2000 everywhere but it was $799 at Costco.