Comment by nostrademons
16 hours ago
It's interesting how Millennials seem to be embracing boring practicality as they get older. Brands like Costco, Toyota, Ikea, minivans, etc are all staging a comeback as middle-aged Millennials decide they don't have time to deal with hassles or money to pay for overpriced status symbols.
Indeed Costco is a very practical store. You can trust most of the food to taste good because they test it first, vs a throw everything at the wall and see what sticks approach to a standard grocery store. Trader Joe's is is probably the best in this regard.
The return policy also takes away a lot of concern. If you don't like it you can easily just take it back without any hassle.
Embracing? Get older? This is just how my parents raised me.
They learned their lesson from buying Allbirds shoes 10 years ago.