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Comment by Terr_

15 hours ago

> It is kind of fascinating, having come from such a culture, to realize that in the end, Americans, at least the average of the America I met, are not nearly brand conscious as I and everyone in my place supposed them to be.

Speaking as an American with a formative decade overseas, I think some of that may come from the economics of international trade.

People think about a faraway place based on what gets transported and sold from there. If a country's most-visible exports are gourmet food, you'd start thinking that perhaps the average resident is a gourmand. In the case of the US, those "cultural exports" often involve branded goods, copyrighted media, food franchises, etc.

The brand that's 'Australian for beer' is very difficult to find in its domestic market!

  • That brand was in fact created for the American market, I recall. Australians also don't talk about "throwing another shrimp on the barbie". That's another Americanism. We call them prawns.

Nit: a gourmand is the opposite of a gourmet