People say this all the time, but I would like to see the data. And I mean specifically regarding the claim, "no one is immune to consumerist advertising," not "consumerist advertising is effective."
Maybe 20 years ago? I don't watch TV and have used an adblocker for the past 15 years. There is almost no way advertisers can even reach me. I also don't buy things very often.
I am sure ads can work on me, and the HN crowd, if I was targeted. But there are much easier targets that generate more income. So companies spend more on gambling etc ads, where they can make more money.
Oh, ads work alright on people like me. People like me who despise ads. People like me who go out of their way to avoid ads. People like me who, when confronted with ads which somehow manage to make it to our ears for a few seconds before we manage to skip them or rip off the headphones - the only ads which I'm still confronted with are "dynamic ad insertion" specimens in netcasts, often at DOUBLE THE VOLUME - will remember the brand or company and actively avoid giving them our business.
Yes, ads work, maybe not in the way the advertiser thinks but they work alright.
People say this all the time, but I would like to see the data. And I mean specifically regarding the claim, "no one is immune to consumerist advertising," not "consumerist advertising is effective."
It's probably more "enough people are affected by consumerist advertising that it's effective"
The data appears to be wrong. I buy a lot of stuff and services, but very little of it is even advertised.
As Jeff Bezos says, "when the data and the anecdotes disagree, the anecdotes are usually right."
https://lexfridman.com/jeff-bezos-transcript/#chapter6_amazo...
I can confidently guarantee that the traditional TV advertisement has no effect on me. Astroturfing definately has an effect on everyone though.
You've never learned about a service or product from a TV ad?
Maybe 20 years ago? I don't watch TV and have used an adblocker for the past 15 years. There is almost no way advertisers can even reach me. I also don't buy things very often.
I am sure ads can work on me, and the HN crowd, if I was targeted. But there are much easier targets that generate more income. So companies spend more on gambling etc ads, where they can make more money.
Oh, ads work alright on people like me. People like me who despise ads. People like me who go out of their way to avoid ads. People like me who, when confronted with ads which somehow manage to make it to our ears for a few seconds before we manage to skip them or rip off the headphones - the only ads which I'm still confronted with are "dynamic ad insertion" specimens in netcasts, often at DOUBLE THE VOLUME - will remember the brand or company and actively avoid giving them our business.
Yes, ads work, maybe not in the way the advertiser thinks but they work alright.