Comment by spockz

Because, Espresso is a life elixer?

But seriously. As the article says, there are other needs for having high pressure hot water. The learnings from this can be used elsewhere.

As the siblings said, it can also have been paid for by Lavazza. Aside of the marketing value now, imagine securing the right/first mover advantage to make all coffee makers into the foreseeable future? Speaking of barrier to entry. ;-)