Comment by nozzlegear

> This is just a “hurr durr AI companies evil” argument without substance.

If you say so bud.

> nobody told the grandparent to use “mentoring” as a word

Nobody told people to say "Google it" either; nobody told us to use the word "Kleenex" when we mean tissue; nobody told us to use the word "Chapstick" when we mean lip balm. Nobody told British people to say "Hoover" when they mean vacuum, or "Sellotape" when they mean transparent tape.

This is literally how soft influence works, it's how brands "colonize" language. A professor using the anthropomorphized word "mentoring" when talking about a machine, as if it's a student that can learn and develop relationships, is this same soft influence at work. The AI companies' websites are all riddled with cognitive language, their chat bots all use conversational UI like you're talking to a person, the bots answer with "we," "me," and "I." They created an environment that made anthropomorphized language feel natural, which only helps their marketing goals.

Go ahead and call it pedantry all you want, but that's the whole point. The problem is epistemic.