People will order clothes they see on tiktok without ever having touched them. Having something where their users can basically say "order me that shirt" while they are tiking their tok or rolling their reels, and it works most of the time, is a company's wet dream.
Though, people "want" a lot of things that actually end up making them less happy. So responding to demand doesn't necessarily make it a good thing, but only time will tell.
People will order clothes they see on tiktok without ever having touched them. Having something where their users can basically say "order me that shirt" while they are tiking their tok or rolling their reels, and it works most of the time, is a company's wet dream.
Though, people "want" a lot of things that actually end up making them less happy. So responding to demand doesn't necessarily make it a good thing, but only time will tell.