Maybe some... but they're likely picking up a lot of people that would have gone with a $500-700 windows laptop instead.. and the margins are similar, so they're probably well ahead.
intentionally cannibalizing their own sales is iirc the official apple policy: iphone destroyed ipod and was one of the best business mives of all time
If they can use this product to lock more people into their ecosystem it'll work. As a lifelong windows/android user, I've been eyeing up the neo.
Also, the Neo is just cheap enough that it's a product I'd consider buying that I don't need. I'm not in the market for a new laptop and certainly not an Air. So I'm a demographic considering this product that is not going to cannibalize their existing sales. There's gotta be at least a dozen people like me!
Do it. I've used Windows, Linux, and macOS over the years. Apple may be walled garden, but damn do they take care of their garden. It's worth trying out.
Probably true. I hope they do it next year, but I suspect it might the following one.
Idk, I think they are regretting the unit economics of the Neo, and it is likely cannibalizing the Air sales.
Maybe some... but they're likely picking up a lot of people that would have gone with a $500-700 windows laptop instead.. and the margins are similar, so they're probably well ahead.
intentionally cannibalizing their own sales is iirc the official apple policy: iphone destroyed ipod and was one of the best business mives of all time
iPhones were more expensive than iPods though
I miss the iPod right now lol. Give me a nano!
If they can use this product to lock more people into their ecosystem it'll work. As a lifelong windows/android user, I've been eyeing up the neo.
Also, the Neo is just cheap enough that it's a product I'd consider buying that I don't need. I'm not in the market for a new laptop and certainly not an Air. So I'm a demographic considering this product that is not going to cannibalize their existing sales. There's gotta be at least a dozen people like me!
Do it. I've used Windows, Linux, and macOS over the years. Apple may be walled garden, but damn do they take care of their garden. It's worth trying out.
1 reply →