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Comment by pavlov

7 hours ago

Technically DS is an independent sibling of Citroën within Stellantis, a sprawling car conglomerate that owns a dog’s dinner of car brands in Europe and USA.

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pavlov

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Hamuko  4 hours ago

If we want to get really technical, “DS4” is a model from Citroën and they later spun out the DS lineup into its separate brand, with the “Citroën DS4” becoming “DS 4”, “DS” being the make and “4” being the model.

  • pavlov  4 hours ago

    And even more pedantically, DS has recently adopted a new naming scheme where the former DS 4 is now written as DS N°4, pronounced "number 4"...

    Their stated inspiration for this SEO bomb is Chanel perfumes.