Comment by ivan_gammel

I think it‘s kind of a common knowledge now that Salesforce is very expensive, so it is not a go-to choice for most startups/no-CRM-experience people. You are more likely to start with Hubspot today than with anything else, but those low-effort CRMs are also quite easy to migrate from. Google Analytics too, so it’s not exactly a „lock-in“. The lock-in happens when you struggle with your current setup or risks associated with it become unacceptable, but do not have the budget and a competent team or external partner to execute the migration.

„Everyone does that“ is definitely part of decision-making process almost everywhere, but I personally have not seen companies where it’s just a cargo cult rather than a reasonable strategic choice. The obvious benefits are that it’s easier to find implementation partners, the costs are predictable and your users may already know the system, so you won’t have unnecessary friction in your ops.