Comment by hibikir

It's not that a shareholder won't care, but that the modern US company is such a large basket of businesses, it's impossible to put any pressure on a random business unit throwing money away. So, in practice, there's very little pressure to do things right, and a lot of pressure to do what your boss prefers, whether it actually helps the company's profitability or not. There can be negatives if you are doing massive damage to the company's image, but even then, ABC has done more than a little bit of that over the last couple of years to no ill effects. Just ask Kimmel.