Comment by vladms

> Instead the pressure to consume alcohol comes at a grassroots level.

Lately the trend seems to be slightly decreasing, see : https://ourworldindata.org/grapher/per-capita-alcohol-1890 (of course heavy dependent on the country and the timescale selected)

> Social alcohol consumption is deeply rooted in human culture

This is actually dependent on the culture and not all are the same, interesting paper on the topic (in cultures with higher agricultural interdependency alchool was not used as a tool for social cohesion): https://www.researchgate.net/publication/404116345_On_the_Fu...