Comment by themafia

> a real business

Music radio is not a real business. The royalties are absurd and the audits are a nightmare. Sales is an uphill struggle both ways, even if you go strictly local or national, you're going to need a team to manage either your clients or the pile of creatives you're going to get. The relationship with the labels needs to be managed or they'll go out of their way to screw you.

Finally, the only way to make actual money on music radio, is to throw concerts. It's the only place a legitimate "P&L" exists.