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Comment by tiffanyh

17 hours ago

This is what Apple does best.

They treat new industry advancements as technology, not products itself.

AI will be a feature to improve the customer experience, not the product itself.

These features have existed on Android devices for years. What Apple does best is marketing.

https://blog.google/products-and-platforms/platforms/android...

https://android-developers.googleblog.com/2024/09/talkback-u...

  • I think the above person was making a commentary about the things Apple chooses not to do. Apple strategy is often to be intentionally last to market, after the dust settles.

    • Apple was first to market with Voiceover. Google took a very long time to come close to catching up.

    • The dust settled on these accessibility features years ago. Why would Apple choose not to do these things? Live captions in particular is useful even for those who are not hard of hearing because it lets people watch uncaptioned videos in environments that are too noisy or that need to be quiet.

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