Comment by elevation
10 hours ago
> Without google crawling your site, you don't get any new traffic
What about the stories of marketing managers who learned months after the fact that their credit card had expired and their google ad spend had ceased with no affect on traffic? Google isn't always an effective promotional vehicle.
What stories are they?
Sounds like a pretty ineffective manager: wasn’t buying the correct ad placement in the first place, used a personal card to sign up for an ostensibly corporate service, didn’t keep track of expiration dates for the card, and was also ignoring email notifications from Google about the expired card. Let me know if I’m missing any other reasons why this manager should be fired instantly.
Most large corporations have company credit cards. The user is likely referring to his card being the company card.
Nah. Pretty sure he was using a personal card - corporate finance dept would likely better track where each card is being used and their expiration dates to avoid this happening. Also this better tracks with the rest of his sloppy behavior.
Well in addition to what you wrote, the marketing manager ALSO wasn't tracking any ad-related marketing performance indicator (CTR, CR, etc.) in any measurable way for very long periods of time... or they would have caught it almost immediately ("wow ad spend, CTR and CR have all suddenly gone down to 0/0% and have been staying there for days on all our campaigns! What's up with that?").