Comment by ravenstine

This seems akin to saying that humans shouldn't be personified because their brains are made of millions of neurons that are all doing different things. But the actions or motives of individual processing units are hardly relevant, especially at the scale of The Google. We don't need to speculate how non-malevolent individuals cause harmful side effects. It doesn't even matter what The Google "thinks". The system is what it does, and what it does is consistently operate in ways that are not for the mere benefit of users of the Web. The conceptual model that The Google hates (or is callously indifferent to) us makes far better predictions than a model presuming thousands of people make mistakes while trying to make the Web more accessible. It doesn't matter if the former model isn't a technically perfect reflection of reality. We are less likely to be victim to The Google when we act as if it is a hostile force. Diffusing the results of its actions across thousands of nameless humans increases the risk that one finds themself posting on HN or X about how The Google spontaneously locked them out of their entire life.