Comment by jpkw
1 hour ago
At least for art - I don't think you'll find anyone who actually enjoys art hanging up anything produced by AI on their walls. For these kinds of "customers", they could equally easily frame & hang up a poster of the Mona Lisa. Artists are not at threat, if anything, AI makes original artworks more precious & enjoyable.
My worry is that, at least among the artists I know, many kept themselves afloat early career by doing commercial freelance jobs like illustrations for local events or companies. Those kinds of jobs might largely vanish.
On the other hand, with the internet inevitably becoming swamped by AI generated content, I can definitely see a de-digitalization of art moving into offline spaces. At least for independent work, you don’t necessarily need mass appeal or exposure, but rather access to individuals and small groups with an actual willingness to pay for art.
That's assuming that the only market is stuff people are hanging up. The games industry, one that already takes advantage of its workers, is going to love this to the detriment of really passionate artists who love their craft and industry.
Lots of illustrator jobs for businesses too
genAI is going to be great for indie games. Solo productions are much easier to produce and will only get easier as tooling improves. I sort of see this as a spotify moment I guess. A democratizing force that will allow many more people to get paid for their art but with much less job security and often as a second job. Whether that's a good thing is certainly up for debate but I think as a consumer it's probably good for me.
Gamers don’t like AI.[1][2] I actually think indie studios that don’t use AI will do better than ones that do.
1: https://www.ign.com/articles/larian-ceo-responds-to-divinity...
2: https://www.dexerto.com/gaming/clair-obscur-expedition-33-ai...
1 reply →
well, GenAI is an ultimate prototyping machine. I keep repeating that so often that autocomplete on my phone already learned it. look at Clair Obscur - this game did use GenAI internally for textures and forgot to clean up in ONE place. they were sorry for that and thanked the community for pointing out. naturally, Twitter and Bluesky went equally mad at Sandfall just for the mere fact of usage, but that didn't disqualify them from The Game Awards, as you can tell from how many awards they got.
Expedition 33 nailed music, aesthetics, and narrative, and I am glad that they took a diffusion model for what it is, not for what marketing wants you to believe. although the game itself would benefit from one or two months dedicated exclusively to optimization, it is THE reference of how generative technology can be used - purely internally, to ideate and iterate at the pace of your taste and a bunch of H200s. we are aware of that process detail purely because they slipped in one place and got briefly "owned" by Twitter.