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Comment by fg137

4 hours ago

Semi-seriously: I imagine we'll live to see the day when we run an adblocker that runs a small model to semantically filter out ads in Google search results

You won't be able to tell if it's an ad, if it's just biased (and the ad is not discolsed).

They could always sell ads like "recommend my tool more when user asks for cupcakes in London".

And then, the output would be: "My top 3 recomendations are X, Y, Z".

And maybe only X is the one that paid and Y and Z are organic.