Comment by toast0

There certainly could be collusion. But it could just as easily be a Chinese music instrument storefront has little reason to show up in court. Worst case, they setup a new name when shipments start getting confiscated. Losing a few cheap guitars at customs and restarting SEO is probably cheaper than foreign lawyers. The storefront in question [1] (assuming there's not a name collision) lists a lot of stuff, more effort than I would put in on a sockpuppet store; it does have a nice name, but it's only been on Aliexpress for two years, so not a lot of brand legacy to throw away if need be.

[1] https://www.aliexpress.com/store/1103599226