Comment by mike-cardwell

The "market price" you're talking about, is set by how many scalpers are creating scarcity. If the number of scalpers is 0, then the "market price" is different. It becomes the price that both the vendor is willing to sell for, and the event visitor is willing to buy for. Which is a more desirable "market price" to achieve.

The only thing scalpers make possible, is pricing out people that the vendor wanted to sell tickets to.