Comment by specproc

A lot of the comments focus on the platform, which is certainly relevant but only part of the picture.

There is a huge industry around political communications, which for some time now has been intensely focused on social media. You throw enough money at these platforms in the right way, and your message comes out louder.

Lots gets done quietly, often outside of formal campaigns by aligned actors.

I think a big part of 24, terrible Democrat candidates aside, was the large quantities of very tech-savvy money flowing into Republican campaigns at the national and state levels.

All this stuff can be and is bought.