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Comment by jkubic

13 hours ago

I’ve spent several hundred thousand on Xilinx FPGAs yet they nickel and dime me for licenses. It’s not the cost that’s a problem—-it’s the hassle of making a PO for a license to set up new computers, set up CI, hiring new teammates, setting up for interns/students. Xilinx has continued to go downhill since their acquisition by AMD.. it used to feel like it was run by engineers who understood their customers, now it seems to be getting taken over by the MBA crowd who only understands pinching pennies and chiseling their own loyal customers

Tbh, I think they should just charge for the chips and keep the software free.

  • Yep. Strategy Letter V by Joel Spolsky (2002): "Smart companies try to commoditize their products' complements". Also, from the 2004's "How Microsoft Lost the API War":

        The logical conclusion of this is that if you’re trying to sell operating systems,
        the most important thing to do is make software developers want to develop software
        for your operating system. That’s why Steve Ballmer was jumping around the stage
        shouting “Developers, developers, developers, developers.” It’s so important for
        Microsoft that the only reason they don’t outright give away development tools for
        Windows is because they don’t want to inadvertently cut off the oxygen to competitive
        development tools vendors (well, those that are left) because having a variety of
        development tools available for their platform makes it that much more attractive to
        developers. But they really want to give away the development tools. Through their
        Empower ISV program you can get five complete sets of MSDN Universal (otherwise known
        as “basically every Microsoft product except Flight Simulator“) for about $375.
        Command line compilers for the .NET languages are included with the free .NET
        runtime... also free. The C++ compiler is now free. Anything to encourage developers
        to build for the .NET platform, and holding just short of wiping out companies like
        Borland.
    

    Similar logic applies to selling FPGAs.

    • Although it also means Windows could rely on Intel so long for compiler tools, that when I was trying to build for ARM customers, I realized a lot of the expected developer tools are just barely functional or don’t exist (ifort, MKL, gdb, mingw, etc)

This x10000

I can get parts, they're part of a BOM that gets approved, but getting POs approved for software is a pain in the ass. Been considering switching next gen stuff to microchip.