I wonder if that type of article would exist if they had made good brewery decisions before launching the commercials. I mean they aren't great commercials, but I don't know I'd compare them to the unabomber or call it the brand killer. The brand was already killed, the commercials just weren't great.
If the brand had taken off and recovered the advertisers would claim "daring and powerful commercials that saved the brand" - the one thing they can't admit is that advertising isn't terribly effective.
I wonder if that type of article would exist if they had made good brewery decisions before launching the commercials. I mean they aren't great commercials, but I don't know I'd compare them to the unabomber or call it the brand killer. The brand was already killed, the commercials just weren't great.
If the brand had taken off and recovered the advertisers would claim "daring and powerful commercials that saved the brand" - the one thing they can't admit is that advertising isn't terribly effective.