Comment by 46493168

The problem Amazon has is that they already designed the perfect e-reader and released it in 2016. It's called the Kindle Oasis. All they had to do was keep making marginal improvements to this design (USB-C, faster processor) every few years. But that doesn't move units, need creation does, and convincing people that they need a new Amazon store front-end requires new form factors.

All these stories of people who have been using the same Kindle for 15 years is not an Amazon success story because those people have not been buying Kindles. It's true even though Amazon makes far more on the margin of sending special locked up text files that were written by someone else.