Comment by pessimizer

Absolutely a PR campaign. People started getting upset about the array of bizarre chemicals in their foods and the minimal standards and regulations about introducing new ones (or disclosing completely the ones that you are using.)

The response has been to try to convert it into a moral campaign - actually the foods packed with bizarre barely regulated chemicals are also sometimes fatty and sweet, and you should stop indulging yourself and show some self-control.

Meanwhile, 20-somethings are starting to get a ton of colon cancer.