Comment by WarmWash

On social media.

I'm not sure of the genesis of it, but it got traction with "health-fluencers" (not to be confused with health experts) and has spread like wildfire despite no real evidence backing it up. Its just a circle of parrots repeating whatever is trending so they can get on the algo train.

Now it's starting to show up in brands and businesses because the mindless algo herd gravitates towards it.

Apparently at heart it has to do with solvents being used to extract the oil, but those solvents are trivially boiled out after processing.