Comment by bborud

Collaboration need not be subversive. In fact, it can be the opposite. As you point to, by using open standards.

Devices are not a real problem. You don’t need scale to get hold of affordable readers in bulk. There’s lots of them available and if the market were to grow, there would be even more devices. Today these devices are not very useful as putting content on them is awkward and fragmented. If that pain went away, there would be a huge market.

I think the problem is that Amazon would retaliate. And the publishing industry are too afraid of challenging them. Because they have never been able to get their act together before.