Comment by bborud
3 hours ago
When a company screws over entire segments of their customers people get angry. And they don’t get less angry when their frustration is belittled by someone how essentially says “your dissatisfaction means less to us than the words you choose to describe it”.
_Professionals_ de-escalate. This was not that.
I don’t want to register for this forum and I’m having trouble finding any kind of a sort. But are you referring to this comment?
* First, any bad language or abusive behaviour towards AMD, is not acceptable. If continued, we will proceed to block your profiles altogether.
If you are not happy with the new tier licensing flow, no one is stopping users (Students etc) to continue using the current versions of Vivado (any Vivado version prior 2026.1) and develop using free Vivado ML Standard Edition.*
If so, I have a different take on this. It could have been worded better, but I don’t think Anatoli is a native English speaker. Based upon a reply to @mkru, I also don’t think they have much visibility into marketing or if they do, they’re not very interested.
* For your specific question: Why is Linux not supported in the BASIC tier?
This is AMD's marketing decision.*
None of this is great, but English isn’t the easiest language to learn and de-escalation involves a specific speech pattern. And of everything they said in the answers I’ve found, ‘this is AMD’s marketing decision’ is the most blunt. Everything else has more information attached except for the little takedown at the beginning.
I know that’s a lot of words to say that I think belittling is a little strong. But brevity is a juicy topic… :)
Communication is tricky because it isn’t just about the words, but how they land. On the surface it may not seem like belittling someone’s pain. In reality this is exactly what it feels like for those on the receiving end. It also doesn’t help that it was delivered with a threat of expulsion. It communicates:
- we don’t care about your pain - those in charge find it below their dignity to explain the decision to you - we don’t feel we owe you an explanation, but we’ll take your license fees - we care more about how you say things than what you say - you are helpless and we can take away your voice (here) if we want to
Now, the problem isn’t just that some people are not native English speakers — quite a few in our industry come across as not being able to “speak human”. Which makes us prone to put more emphasis on words than how different people in different states of mind read those words.