Comment by hkpack

> then there has to be something sinister afoot.

Not sinister, but just a simple strategy of a business to increase sales of his products (such as hey.com) as well as pushing his personal preferences (grok) to younger audience masquerading as being done for public good.

It is just repulsive for people who see through this. But I think it is an OK business strategy which may be somewhat successful.

Values of DHH and his businesses on one side and Linux community on the other are not very well aligned, so it will inevitably cause these kind of tensions.

But if the goal is to target younger people who are not part of Linux community yet, then it may work, and that's the play here.