Comment by mattmaroon

For the first time in their history Google was finding themselves losing market share to ChatGPT. It wasn't a huge amount yet but it was clearly going to become one. That's what this is. The idea that the end user doesn't want this is preposterous. Those of us who make money off the web don't want this but the end user absolutely does.

This is going to happen whether Google does it or not. The toothpaste is out of the tube.