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Comment by tequila_shot

2 hours ago

This is a very simple integration and the fallback is also pretty straightforward to implement technically. What’s the differentiator? Why would companies use your product?

I'd say mainly scale and stability. While people can definitely do this on their own through Bluebubbles or custom Applescript, stability is difficult to maintain, especially at scale. For most businesses, iMessage is not the core product they want to think about and maintain. They just want a reliable API and support/team to talk to so that they can reliably integrate it as a part of their existing business structure.