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Comment by rvz

2 hours ago

That is the platform risk. Apple blocked Beeper.com for the same reason.

Apple doesn't inherently prohibit programmatic messaging. In fact, they actually developed Applescript for people to do that. What they are against is spam and abuse. Therefore, as long as we stay compliant and prevent spam, Apple is not necessarily against this.

  • How are your financial incentives aligned against sending spam? From this side, your words seem hollow and the typical viability of these businesses relies on sending spam.

  • They developed AppleScript for people to do this individually, at limited scale.

    Push notifications, attached to an application or website, and controllable by a user on that basis, are the solution for corporate messaging at scale.

    This will get you banned. It’s not a question of if, but when. Users will hit the report spam button. Apple will shut you down.

    • People don't report our phone lines to be spam because the use cases that we focus on are either mostly inbound (e.g. customer service, the user is the one who texts first) or warm opt-in outbound (e.g. form-fill text back or follow ups). Businesses want a better medium to communicate with their users and users want something more conversational and native to their messaging behaviors.

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