Comment by mh-
1 hour ago
I don't think anyone would be expressing the same level of concern if the conversations were only started/triggered by an inbound [to you] message.
Commingling things like cart abandonment and (actual, user-initiated) conversational messaging dramatically increases the risk that Apple takes action, from my point of view.
Yes, I agree, which is why we try to make the opt-in clear. Use cases like form-fill text back or cart abandonment after the user has opted in and noted down their number are what we primarily focus on