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Comment by garygao

5 hours ago

It's not the "wrong" way, it's just different. iMessage works well for businesses that want to create a conversational experience in their customer service that conveys care and attention

I am sorry. Can one not a conversational experience using RCS? What, in specific, does iMessage do that RCS does not which prevents RCS from having a conversational experience?

I suspect you are actually implying something different than conversational experience or using it as a substitute for a completely different concept.