Comment by bobthepanda
20 hours ago
I think they are agreeing with you re: the range.
There is money in NYC-LHR (it brings BA alone $1B in revenue annually) but the market for supersonic basically vanished. In the 70s when Concorde started flying, it was certainly a step up. However, the market niche basically disappeared when the lie flat seat was developed; for a lot cheaper, you could have a sleep for six hours in a really cushy lie flat, or you could spend a crapton more to be in a much louder, more cramped cabin for only about three hours less. If you were halving a 12-16 hour journey instead, there would still be a market left, but Concorde just didn't have the ability to do so.
You can also essentially work remotely in an airplane now. I haven’t tried videoconferencing, but I easily do all my other software work on trips. So a couple extra hours might even be a benefit: more time with no distractions to wrap up that slide deck, maybe a 1:1 or two, get your free drinks from premium/business class, doze off to a movie, wake up for an early start at your destination.
12 hours on a plane is 12 hours on a plane. And there's currently no amount of ticket money that can make that shorter.
Shorter, no, but having a private cabin with a shower, and a lounge with a bartender on the plane, not to mention Starlink, would make those 12 hours a lot more bearable vs 12 in an economy seat.
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