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Comment by onlypassingthru

12 hours ago

And the Model S is no longer in production due to poor sales. How many of these $650k family sedans could Ferrari possibly move?

5 comments

onlypassingthru

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compiler-guy  1 hour ago

Ferrari is intentionally low volume on everything. So the question is more about just how many they want and planned to move than absolute numbers.

Ferrari also presells the vast majority of its "special" cars. Which this one is. The run is probably already entirely sold out.

qsi  12 hours ago

Ah I see...

Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.

l23k4  8 hours ago

Bizarre comparison.

Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy?

Certainly not the person who'd buy a BMW 7er or a Mercedes S-class. Model S does not offer the basic comforts required to compete in this segment.

Perhaps the person who'd buy a BMW 5er or a Mercedes e-class? Possibly, but the Model S is still an uncomfortable, noisy and cheap feeling clunker compared to those two.

It's not like the full-size luxury sedan market is doing too bad. We've got at least:

  Audi: A8
  BMW: 7er, i7
  Mercedes: S-class, EQS
  Porsche: Panamera, Taycan (sort of)
  Rolls Royce: Phantom, Ghost
  Bentley: Flying spur

Plenty of room for Ferrari to exist, but the Model S has been offering a low-end product at relatively high prices.

  • burgreblast  2 hours ago

    Thank you for noticing that Tesla's are priced at premium levels, but they still don't know how to make actual quality that is present the models you listed above. I've owned several of these and driven all but the EQS and there's a huuuge gap between a 7er S-class and a Tesla. Huge.