Comment by burnte

> Why would this work?

Humans are predictable and hate change. For a short while it DOES work, people are used to great results, assume they're not using the the best keywords, and they'll reformulate their searches. For a while. After a while of all searches being not as good as they used to be, people start looking for other alternatives, which is why DDG is seeing an uptick.

It's called enshittification. It's easier than improving a product.

> Were yahoo and askjeeves sandbagging their results too just so they can get more clicks?

No idea.